Customer tracking and targeted marketing has become a topic of interest in the last few years and for good reason. We as marketers want to know where our client is and what kind of meaningful message or offer to send to them. We strive to catch them in the moment and capitalize on that moment especially when they are in close proximity to our brand. That’s why the grocery stores have all the goodies right up front so your kids can bug you until you cave to the pressure.
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